LinkedIn Live: The future of live streaming

Live streaming of content over the internet has been made socially acceptable not least thanks to the spectacular growth of Twitch. Now another company, rather unexpectedly, is throwing its name into the ring: LinkedIn. The social network for business contacts has recently started using the live streaming service LinkedIn Live. What that is exactly and what the future of streaming looks like can be read in this article.

LinkedIn Live is designed to make the difference

Kick-off for live streaming on LinkedIn. – Source: Today Testing via Wikimedia (CC BY-SA 4.0)

If professional business people want to exchange information and build a network, then this happens apart from personal meetings, mainly via LinkedIn. The network has now amassed 600 million members since its inception in 2002 and enjoys a similar level of recognition as Facebook and Twitter. According to an original TechCrunch report, the LinkedIn Live platform will initially only be released in the United States in its beta phase, where selected users can test the product by invitation. All other users should be able to apply for the service in a timely manner in order to gain access as well.

As can be seen from LinkedIn, the future of live streaming primarily includes interactive elements. Various other companies have recognized this for a long time and rely completely on the possibilities provided by modern technology. An example of this is Twitch, where chat is playing an increasingly important role in ensuring communication between the streamer and the viewer. Interactive gaming options in online casinos or gaming providers have been successful for a long time, and their success is a model for many new business sectors.

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Where is live streaming headed in the future?

Other providers are already a step ahead of LinkedIn and rely on the latest technology. – Source: JohnnyMrNinja via Wikimedia (CC BY 2.0)

What goal is LinkedIn itself pursuing in entering the highly competitive live streaming market? As an example, the company cites the new possibilities made possible by streaming. These include AMA (Ask Me Anything) events and tip streams from seasoned businesspeople to up-and-coming talent. The transmission of conferences and other internal company processes should also be possible. The design of the interface is reminiscent of the Facebook Live service. LinkedIn’s comparatively late entry into the live streaming market may seem a bit slow, but it has the advantage that, unlike the competition, beginner’s mistakes should be avoidable.

In addition to the quite individual applications in the casino or on LinkedIn, there is much more to the rights market. This applies above all to the increasingly expensive sports rights, for which online streaming services are now also competing alongside conventional TV stations. In addition to DAZN and the Eurosport Player, Amazon, Facebook and Twitter are also entering the market. While the corporations outside of Amazon’s audio rights have attracted less attention, they could certainly own a part of the future. In any case, in view of the user data, the trend is increasingly towards mobile devices and content optimized for them. Live streams are already an important part of social media and will continue to grow in importance.

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